Yesterday I heard a speaker from the English Institute for Sport. Part of his message was about how did Team GB go from 1 Gold in 1996 to 19 in 2008? From being 35th in the world rankings to 4th.
Obviously there are a number of reasons including much more investment via the lottery money, more professional staff employed and more focused training, but the reasons are clear. Winning gold medals is as the reason for the investment.
He told us he believes that Team GB will win more golds in London and in sports where we have never done so before. The aim is to be third in the world rankings.
He also told us to forget the Aussies. They are not investing and their performances show that.